Useful shot descriptions are included where possible, although most have been cut for length. [Below is an edited scene list that was provided for this film, from the LBJ Library audiovisual archives. Johnson Goes to Washington and Showcase for the Nation - to highlight the successes of the program. 6 A national public relations campaign produced such articles as “The ABC’s of Beautification,” and “Beautification: You too can help.” 7 Following in the example of First Lady Jackie Kennedy, the White House created two documentaries - Mrs. 5 Design guidelines were planned for neighborhoods. The Committee for a More Beautiful Capital created reports detailing findings, plan proposals, and accomplishments. The efforts of the coalition galvanized the citizens of Washington, D.C. government officials, philanthropist, architects, planners, landscape architects and most importantly private citizens, including school groups and neighborhood beautification committees. Lady Bird Johnson formed a coalition of both public and private entities, including Secretary of the Interior Stewart Udall, the Committee for a More Beautiful Capital, local Washington, D.C. garnered national visibility to highlight the progress of the effort. The city afforded Johnson the perfect opportunity to showcase the potential of the program. as the pilot city to show the nation how Beautification could enhance the overall quality of life. Lady Bird Johnson selected her adopted hometown of Washington, D.C. News and World Report magazine photograph collection (2016647256) Lady Bird Johnson at Conference for Beautification of Washington, DC To me…beautification means our total concern for the physical and human quality we pass on to our children and the future.” 3 According to Johnson, “Though the word beautification makes the concept sound merely cosmetic, it involves much more: clean water, clean air, clean roadsides, safe waste disposal and preservation of valued old landmarks as well as great parks and wilderness areas. They shape us.” 2īeautification was far more complex than a garden club project. Quoting Churchill and expanding on his concept, Lady Bird stated that, “‘First we shape our buildings, and then they shape us.’ The same is true of our highways, our parks, our public buildings, and the environment we create. Inner city waterways and urban cores were heavily polluted.īeautification, as conceived by Lady Bird Johnson, was concerned with matters of environmental improvement and condition enhancements. Downtown centers and neighborhoods were becoming empty and blighted. Urban renewal projects and the expansion of highway infrastructure had fractured communities. In a similar vein of enthusiasm and commitment, she initiated the Beautification Project as a solution to America’s urban ills. Library of Congressĭuring her tenure as First Lady of the United States (1963-1969), Lady Bird Johnson served as a champion of conservation efforts, advocated for the creation of National Park Service units, lobbied for the passage of environmental legislation, and campaigned for the improvement of the character of the nation’s highway system. Official White House portrait of Lady Bird JohnsonĮlizabeth Shoumatoff, 1968.
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